D4 Creative, one of Philadelphia’s top advertising agencies, recently launched a new campaign for Pond Lehocky Stern Giordano, a leading Pennsylvania workers’ compensation law firm. The campaign includes a :30 TV spot which can be viewed here: http://youtu.be/5owe1r7OPJs
In addition, D4 created out-of-home, and a social media component - a documentary and original artwork featuring three of the firm’s clients.
We’re proud to announce that the campaign artwork has won the Communication Arts Magazine’s 6th Illustration Annual Competition.
D4 commissioned internationally known collage artist Ian Wright from Great Britain, who created three portraits made from the shreds of the actual case documents, medical forms, insurance bills, and other records. The artwork was then blown up to wall-size office art, featured on the new offices of Pond Lehocky. Documentary-style videos were also created of each of the clients: Francis Elliot, George Beerley, and Barbara Daquilante, each of whom suffered life-altering injuries. A link to what we did: https://www.youtube.com/watch?v=7n4bgX0vhds
Rich Wakefield, Executive Creative Director at D4 said, “Our goal was unique in that we wanted to create a campaign that created homage to people, not cases. Our agency is always looking for the higher purpose our clients have to offer. They (Pond Lehocky) really do make differences in injured workers lives.”
Artist Ian Wright commented, “At the end of the day these individuals would rather have their lives back than to be rich and injured. I think it’s a really emotional thing to be able to tell these individuals’ stories by taking their files out of dark storage and shining a bright light on their courage.”
Kurt Shore, D4 President added, “The campaign was an evolution of where we had taken the brand over the past three years. By focusing the advertising on the customer in such an emotive way, instead of the standard “we’ll fight for you”