Today we don’t just watch TV. We consume it, stream it, share it, and talk about it – on multiple devices. D4 created a new brand campaign for MetroCast that embraces this digital lifestyle. “MetroCast begins with ME,” plays off the MetroCast name by focusing on the “M-e”. The TV for this engaging visual concepts includes animated elements that illustrate the services as customers describe them.
Tactics include TV, RA, Print, Mail, Outdoor, and website.