Today we don’t just watch TV. We consume it, stream it, share it, and talk about it – on multiple devices. D4 created a new brand campaign for MetroCast that embraces this digital lifestyle. “MetroCast begins with ME,” plays off the MetroCast name by focusing on the “M-e”. The TV for this engaging visual concept includes an animated digital “dashboard” of elements that illustrate the services as customers describe them.
Tactics include TV, RA, Print, Mail, Outdoor, and website.