McKesson Corporation Healthcare Advertising - D4 Creative Philadelphia


Intelligence Hub
Launch Campaign

McKesson Corporation tasked D4 with branding and launching their “Intelligence Hub,” a transformational healthcare marketplace that brings providers, physicians, hospitals and payers together to collaborate and innovate.

The concept for this internal communications campaign emphasized the “u” in the middle of the “Hub.” Tactics included the Hub logo, several animated videos set to an original score and on-site posters with the tag: “powered by u.” D4 also designed the user interface for the Intranet portal.