​ Cure Auto Insurance Commercial - D4 Creative Group


TV Campaign

Drive Well = Save Well. For this new TV campaign for CURE Auto Insurance, D4 decided to bring the funny. Airing throughout NYC, NJ and PA, these six TV spots portray common driving tips in very uncommon ways via hilarious, unexpected vignettes. We even work-shopped ideas with a noted NYC improv group to come up with the most outrageous ideas. Success! Check ‘em out with a sampling.

We also created a fun outdoor campaign featuring the outspoken blue spokesdot enlightening drivers to the many benefits to going with CURE.