The game plan? Crank up the excitement and ticket sales for the Philadelphia Soul Arena Football team. The winning play? A brash, swagger-fueled rallying cry: We Got This. Conveying a Philly-style attitude, the campaign promoted every facet of the Soul fan experience, in advertising to online to the game itself. Touchdown! Tactics included: TV, Print, Radio, OOH, Digital/Online, Social Media, Tickets, Promos, and more.