Philly Ad Agency, D4's Entire Staff Comes Down with Veria

on February 17, 2014

Philly Ad Agency, D4's Entire Staff Comes Down with Veria

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After dealing with several bouts of the flu, D4,   a full-service traditional and digital advertising agency, has called in medical professionals to determine what could possibly be affecting everyone at the agency.

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The symptoms permeating throughout the staff included rapid heart rates, skin flushing, significant weight loss, and increased libido, (which, of course, had been difficult to manage in a professional work environment). 

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After a series of tests and careful observation, the doctors have concluded that D4 is suffering from a little known condition known as Veria, pronounced Ver-ee-ah. However, officials are warning that Veria is spreading across the country now, and that D4 is quite probably the viral epicenter of the contagion.

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Kurt Shore, President and Chief Creative Officer remarked, “Getting Veria is not a bad thing at all. At first, it seemed a little odd to me that everyone was looking thinner, working faster, with a strange glow in their eyes, and that my partner and wife of almost 20 years, Suzanne Hatfield, was, well, a little more flirty than usual, (that is, to me, not the staff.) But then, after the docs told us that it was probably due to our exposure to Veria, I was OK with it. And I think it will be good for America too!”

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D4 gained significant exposure to Veria after being named agency of record for Veria Living, a new wellness channel being launched throughout the United States. After creating a series of events, branded content, and a campaign that went viral internationally all centered around one ad about kegels, D4 recently produced a series of :30 second spots for the network with the theme, “You’ve Got Veria.” Those spots can be seen here: http://www.d4agency.com/veria

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The creative concept was developed in concert with Michael Snyder, the former CMO of Veria Living, to dispel any confusion about how to say “Veria.” Research had shown that most people were not sure how to pronounce “Veria,” hence, “You’ve Got Veria, ” an obvious spoof on healthcare advertising, was launched.

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Snyder commented, “Once again, working with D4 as I had for many years while being at Comcast, saw our strategy and vision through to perfection. Their strategic insight when combined with their creative know-how delivered the right campaign at the right time for the network.”

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The campaign continues to roll out nationally as cable providers launch the channel. 

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Andrew Struse, VP of Creative Services and On-Air Programming for Veria Living brought the campaign to life. David Lesser, Senior Creative Director for D4, headed up the agency creative team. Other elements included radio spots, digital and print ads.

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The spots were shot in LA and directed by Rob Markopolis. All post-production was handled by D4’s in-house motion graphics, editing, and audio facilities.

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