D4 Named AOR for Veria Living

on January 21, 2013

D4, a full-service traditional and digital advertising agency is proud to announce being named Agency of Record for Veria Living, the first true 24/7 wellness lifestyle channel being distributed nationwide through various providers such as FiOS, Dish Network, and Cablevision.

\n
 
\n

After competing against several agencies, Veria Living chose D4 and their multi-channel “Random Acts of Wellness” umbrella strategy and concept, which is being rolled out in the New York City/Long Island region as well as several large metropolitan areas across the country. Included tactics in the launch are out-of-home, TV, mall events with a very strong viral component, online, and social media.

\n

 

\n

The 2-day launch event, which took place at Roosevelt Mall, Long Island, featured a “Yogapalooza” with Sadie Nardini, Veria Living’s celebrity yoga guru hosting. Plus, five Women of Wellness (“WOW”), spread wellness throughout the mall as they ‘ambushed’ mall-goers convincing them to join them in exercise, yoga, and food swaps throughout the weekend – all of which was filmed and is being socialized on the web. You can see one of the videos here: http://www.youtube.com/watch?v=xuesEu044fQ

\n

 

\n

One of six billboard tactics, placed on Long Island Railroad tains, received national attention creating great awareness for the new network, due to it’s boldness. 
“Ladies, admit it- you’re doing kegels right now.”  (Artwork attached.)

\n

 

\n

Kurt Shore, President and Chief Creative Officer of D4 commented, “Veria Living is, by far, the most comprehensive wellness channel offering out there, and should be a welcome viewing choice to the eighty million plus enthusiasts in the U.S. Random Acts of Wellness gives us great strategic and creative latitude to create awareness through all channels of Veria’s wonderful programming.”

\n

 

\n

Michael Snyder, CMO of Veria Living added, “We awarded D4 the business amongst a highly competitive set of talented agencies, because they came in with an umbrella strategy that was not only highly creative, but gave us a way to go to market in a myriad of ways through the foreseeable future. 

\n

 

\n

Carl Teitelman, Chief Strategic Officer of D4 added, “Veria has virtually no awareness. We needed a campaign that could continuously create buzz and conversations amongst consumers and the advertising community wherever we go. Our LIRR ads absolutely generated such buzz. When someone sees an ad that says ‘Ladies, admit it, you’re doing kegels right now,’ that gets attention.”

\n