PHILADELPHIA, PA – D4 Creative, one of Philadelphia’s top advertising and branding agencies, created the first TV and digital campaign for Spring EQ, a rapidly growing home equity lender currently serving homeowners in over 30 states.
The goal was to build awareness and market share in the highly competitive lending market. D4’s team developed a humorous brand campaign featuring (2) TV spots that personify High Interest Debt as a very annoying houseguest. The spots emphasize how Spring EQ and their incredibly friendly, dedicated loan officers help customers quickly get Debt out of their lives. The digital ads and corresponding landing page also play off the concept to drive inbound calls.
“Portraying High Interest Debt as a quirky character who wants to stick around made homeowners’ challenges relatable in a very entertaining way,” said D4 Senior Creative Director Dave Lesser. “The campaign really showcases how Spring EQ helps people get the most money out of their home, and opens up all kinds of possibilities they may have not been aware of.”
Production on TV and online marketing tactics were handled by D4 Creative’s in-house team. The agency’s post-production facilities were utilized for all editing, graphics, sound design and original music.
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