PHILADELPHIA, Pa. – D4 Creative, one of Philadelphia’s top advertising agencies, won “Best of Show” in 86th Annual Philadelphia Art Directors' Club Awards Gala in the Non-Traditional category for the illustrative artwork created for the “Torn Apart” brand campaign that the agency created for the law firm, Pond Lehocky Stern Giordano. The three illustrations of Francis Elliot, George Beerley, and Barbara Daquilante were featured in some of the advertising tactics, and also were blown up as part of the architectural design of the law firm’s new offices in Philadelphia. Here they are:
D4’s Executive Creative Director Rich Wakefield wanted to bring the “Torn Apart” campaign, which included TV spots and out-of-home, to life with the idea of making collage-style art directly out of the shreds of actual case files documents, medical forms, insurance bills, and other records of real life people that the law firm represented in life altering work-related injuries. We contracted renowned collage artist, Ian Wright from the United Kingdom, to bring the concept to fruition. See the behind the scenes video here:
D4 also won three other Gold Louix Awards as well for:
Kurt Shore, D4 President commented, “Our clients can expect world-class thinking and creative, no matter what their size. We continue to evolve our agency such that we can utilize every channel, every consumer touch point in inspiring ways, to tell our clients’ stories and ultimately win them new customers.