PHILADELPHIA, Pa. – D4 Creative, one of Philadelphia’s top advertising and branding agencies, has just launched a new awareness campaign for Cure Auto Insurance. The humorous multi-platform campaign for the New Jersey-based auto firm whose mission is to provide lower cost insurance to drivers in New Jersey and Pennsylvania based on their unique common-sense and fair approach to affordable rates, is being rolled out with multiple TV spots followed by out-of-home, social media, and other tactics.
From "Blinkers" TV Spot
Links to the spots:
D4’s ECD Rich Wakefield explains our creative strategy, “We wanted to use humorous real life situations metaphorically to communicate driving tips that remind people to drive safely — a message that ties directly into Cure Auto’s ‘Drive Well’ tagline. When people drive well, they save money. It’s that simple.”