D4 Creative Group Creates Ten TV Spots for Veria Living

on September 23, 2013

D4 Creative, a full-service traditional and digital advertising agency created ten :15 second spots for the wellness lifestyle network.

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Designed to give the network a consistent voice, the animated spots are humorous, a tad sassy and will further crystallize the personality of the brand. D4’s original soundtrack is a crucial element for the campaign by infusing a hip, pop, fun, and unforgettable ‘sunshiny’ feeling that will keep viewers smiling throughout their day. Here is a link to view a few of them:

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http://d4agency.com/press/veria-tv

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D4 Senior creative director David Lesser led the creative team for the campaign and oversaw the production that featured motion graphics designed at D4’s in-house After Effects and Avid HD facilities.

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The Philadelphia ad agency is AOR for Veria Living, the first true 24/7 wellness lifestyle channel being distributed nationwide through various providers such as FiOS, Dish Network, RCN, and Cablevision.

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Kurt Shore, President and Chief Creative Officer of D4 said, “We designed the campaign to be highly contextual, that is, we give something to the viewer at the exact moment they are watching — a little random act of wellness that that they can do while watching the channel.”

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