When tasked with coming up with a new brand campaign for My Alarm Center, a fast-growing home security/smart home automation company with offices across five states, alarms went off in our heads. The result? "Together we're safer."
As an umbrella, "Together we're safer" reflects the company's DNA to be overprotective and community-focused, and yielded a powerful acquisition campaign "Don't Mess with My Home." Other tactics include a new lifestyle-based website designed to improve the overall customer experience, along with multiple monthly customer communications across print and social media.