To help celebrate Lincoln Logs 100th Anniversary we brought generations together to play. The result? A memorable and touching video proving that "you're never too old to play and you're never too young to start." The campaign has broken records for online views and has built significant awareness for both Lincoln Logs and this milestone.
This was in addition to our social media brand awareness campaign highlighted by "Logsplitting Humor," a stop-motion animation series that engages kids with family-friendly jokes told by the colorful characters found in Lincoln Log playsets.