D4 brings more of the world to Gate 1 Travel, a leader in escorted group tours. This stunning new campaign included a travelogue-style :60 DRTV spot driven by an original world music score, and clever title cards that reinforced the company's "more of the world for less" theme. The concept expanded Gate 1 Travel's positioning beyond just about saving money, but getting more out of your entire travel experience.
Supporting tactics included a tie-in landing page, mail and radio. The result? A first class upgrade in sales.
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