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Marketing,Technology

Tech to Wear

30 Jun , 2014  

Just think. Every piece of knowledge attained by mankind is available and accessible from your pocket. We have come a long way from the first computer and the first cell phone. Gone are the days of heavy, block-sized mobiles. Over the years, electronic devices have advanced while becoming smaller in size. In March 2013, Portio Research determined that 1.2 billion people worldwide were using mobile apps at the end of 2012. This number is projected to reach 4.4 billion by the end of 2017. Our generation is always on the go, so portability is an important element. The next big thing seems to be wearable tech or the “Internet of Things.” The modern object has to have the capability to automatically transfer data and access the Internet. It has been estimated that there will be 100 million wearable devices in the market by 2016. According to Deloitte, the wearable industry will be worth $2 billion in sales for 2014. New social media platforms are expected to emerge that cater specifically to wearables. With picture and video sharing social media trending, there is a high demand for consumers to be able to document every second of the day. There is nothing worse than missing the chance to capture that one in a million shot. A device is utterly useless if features can’t be used when people need it. The beauty of wearable tech is that it doesn’t disrupt or distract people from their activity. In most cases, it enhances the experience. Wearable tech is just another medium that advertisers have to engage consumers, so be sure to focus on responsive design and device rendering. The power of wearables goes beyond fitness and entertainment value. The development, known as neuromarketing, provides immediate feedback for data analysts though human movement and impulses. Measurement capabilities, including brain sensing, heart rate monitoring and eye tracking, will enhance both qualitative and quantitative research for marketers. For the first time, advertisers can track and acquire accurate digital analytics from out-of-home and print ads. Wearable technology can also improve how focus groups are conducted. Market researchers would gain information additional to the respondents’ commentaries. Brands are expected to rampantly adopt their own versions of wearable tech. Wearables are an inexpensive way to gain attention and strengthen loyalty of customers. During the 24th Annual New Directors Showcase at the Cannes Lions International Festival of Creativity, Saatchi & Saatchi handed out pulse reading wristbands to the audience. Saatchi was able to gauge the reactions of more than 2,000 individuals. While the audience enjoyed the films, commercials, and shorts, infographics were instantly translated from the data http://adage.com/article/special-report-cannes-lions/wearable-tech-saatchi-s-24th-directors-showcase/293795/. Brands can easily apply this concept as a promotional strategy. The D4 team relies heavily on technology for both personal and professional use. Be sure to add some of these gadgets to your wish list. 1. Google Glass The company’s launch of the computerized eyeglass seemed to revolutionize the way we think about technology. Users have hands free access it’s many features including a camera, music, and apps. The glasses are even customizable and offer a variety of frames, shades, earbuds, and accessories to choose from. This is just the beginning for Google products. 2. Nike+ FuelBand Measures everyday activity. Tracks calories burned, steps taken, and more. Share your success and get extra motivation through the Nike+ App. 3. Fitbit Flex An upgrade for this gadget will challenge one of its biggest competitors, the Nike+ FuelBand. Wearers will be able to track sleep quality and fitness activity, such as steps taken and heart rate. The Fitbit Flex also has the ability to give exercise and diet recommendations. 4. Jawbone UP The band motivates the wearer to make better choices in diet, sleep, and physical activity. 5. Bionym Nymi The wristband promotes safer banking by using the wearer’s heartbeat as a unique signature to authenticate identity for mobile wallet access. 6. Logbar Ring Wearable input device that lets you control your mobile or home appliances through gestures. 7. Misfit Shine Users can wear the gadget anyway they want from Misfit’s large range of accessories, from sport necklaces to leather bands. Shine tracks your activity and syncs the information to your smartphone. Its app is also capable of goal setting and presenting trends. 8. BearTek Gloves These innovative gloves allow users to operate their Bluetooth devices and GoPro products without losing focus or interrupting their activities. Control your camera, phone, and music without the hassle of having to stop what your doing and remove your gloves in order to use your gadgets. 9. hi-Fun hi-Call  Another alternative glove set that allows consumers to use their hand like a telephone headset. Use your smart phone and tablet while keeping your hands warm in cold weather. 10. Reebok CheckLight Head injuries are a major concern in sports. The skullcap is able to notify when athletes have taken a big hit and need to be removed from the game. 11. miCoach X_CELL Athletes can track and record their performance by clipping miCoach X_CELL on their waistband or wearing the provided chest strap. At the end of the game or practice, players can receive feedback through the miCoach Multi-Sport app. 12. Numetrex Transmitter This tech, designed for heart monitoring fitness apparel, monitors physical activity and interfaces with most gym cardio equipment. 13. Narrative Clip Whether you’re taking selfies or snapping pictures of your dinner plate, everyone loves to share photos. This device captures moments of your daily routine every 30 seconds. The camera easily clips onto clothing. 14. Apple iWatch Apple recently announced that its version of the smart watch would be available in stores this October. It hopes to “redefine mobile health,” in addition to its IOS 8 applications. 15. Samsung Gear 2 This latest version of Galaxy Gear includes a built in camera, customizable screen, and changeable straps. It is also dust and water-resistant. Make and receive calls, listen to music, or download apps. 16. Pebble Smartwatch Pebble gives immediate access to important calls, emails, texts, and physical activity. It works 5-7 days without recharging. 17. Rufus Cuff With claims to be a step above the smartwatch, this wrist communicator has a full sized keyboard, camera, and built-in voice support. Download your favorite apps and make voice or video calls. 18. Nod This ring transforms the user’s hand movements into commands for smart objects and electronic devices. 19. Cuff The fashionable jewelry company provides a Bluetooth link to the user’s smartphone in all its products. In an emergency, an alert with the wearer’s location can be sent to a friend or family member. 20. Active Mind Technology Game Golf Golf players can now focus on the game instead note taking. Simply put on the device and install the unique tags to your clubs. Game Golf records and presents your entire game through its online system, so progress and accomplishments can be easily shared.

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